The man who changed PepsiCo and launched the `cola wars` died on Sunday. Here are ...
(World News Russia)

As CEO, Kendall oversaw changes that made PepsiCo a more formidable competitor to rival Coca-Cola. REUTERS/ITAR-TASS/KREMLIN PRESS SERVICE CVI/AA Donald Kendall, PepsiCo`s former CEO, died Sunday at the age of 99. As top executive from 1963 until 1986, Kendall led the soda company`s crusade against rival Coca-Cola, often using unconventional tactics. Some of his most memorable decisions include trading Pepsi for Soviet vodka, spending millions on an ad campaign with Michael Jackson, and acquiring snack maker Frito-Lay. Visit Business Insider`s homepage for more stories. Ask someone what their favorite soda is and the conversation is likely to turn into a debate about the merits of Coca-Cola...